Where we operate

Service Territory

Serving dealerships, tire shops, and fleet operators across three western states since 1965.

Three-State Coverage

Each region is served by a dedicated sales rep who knows the local market and your account.

NCA
Region 1

Northern California

Our home territory and largest market. We serve the greater Sacramento Valley, Bay Area, and surrounding foothills — from the coast east to the Sierra Nevada.

Coverage Areas

  • Sacramento Valley
  • San Francisco Bay Area
  • Sierra Foothills
  • North Coast

Your Rep

Rich Silva

Regional Sales Rep — Northern CA

NCV
Region 2

Northern CA Central Valley & North

Covering the Central Valley from Fresno north through Stockton, Sacramento, and up through Redding to the Oregon border. This territory includes the I-5 corridor and surrounding agricultural and industrial markets.

Coverage Areas

  • Central Valley (Fresno to Stockton)
  • Redding & Shasta County
  • Chico & Butte County
  • I-5 Corridor North
  • Oregon Border Region

Your Rep

Rick Cole

Regional Sales Rep — Central Valley & North

WNV
Region 3

Western Nevada

Covering the Reno-Sparks metro, Carson City, and the I-80 corridor east to Winnemucca. We supply tire dealers and fleet operators throughout the high desert.

Coverage Areas

  • Reno-Sparks Metro
  • Carson City
  • Fernley & Fallon
  • I-80 Corridor
  • Lake Tahoe Region

Your Rep

Rich Silva

Regional Sales Rep — Western NV

SOR
Region 4

Southern Oregon

Serving the Medford-Ashland corridor, Klamath Falls, and the Rogue Valley. Our Oregon accounts benefit from the same next-day delivery reliability as our California customers.

Coverage Areas

  • Medford & Ashland
  • Klamath Falls
  • Rogue Valley
  • Grants Pass
  • Roseburg

Your Rep

Rick Cole

Regional Sales Rep — Southern OR

Distribution & Delivery

Built around your schedule, not ours.

Next-Day Delivery

Orders placed by 3 PM ship same day from our West Sacramento DC for next-day delivery across most of our territory.

Will-Call Available

Pick up directly from our West Sacramento distribution center. Open Monday–Friday, 7 AM–5 PM.

Fleet Orders

Large fleet and commercial orders receive dedicated scheduling and priority fulfillment.

Emergency Stock

Critical inventory needs? Call your rep directly for same-day emergency fulfillment options.

Not sure if we cover your area?

Contact us and we'll confirm coverage for your location — or connect you with the right regional rep.

Contact a Rep